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Pirelli P Zero was founded in 2002, launched by Pirelli, enters the world of fashion with a line of sportswear, innovative feature for the sole tire rubber that provides excellent adhesion to asphalt. PZero intends to confirm the exclusivity of the brand Pirelli even in the fashion industry, relying on the originality of the models, the choice of quality materials, technological innovation, with particular attention to the style and glamorous design.