Dirk Bikkembergs is the Belgian designer and the brand that finds inspiration in the union between the sensuality of fashion and the strength of sport. Bikkembergs is provocative, innovative and energetic. His entire carreer has been dedicated to fashion for the modern man, who in his vision, is strong, healthy and virile. In 1996, the Bikkembergs label was introduced to focus on football dress. He was the first fashion designer ever who received permission to hold a fashion show in a football stadium.